Decision-Driven Marketing
Transform’s disciplined methodology profiles target customers, analyzes the ways they make purchasing decisions, determines what they need to know and when they need to know it.
With that foundation in place, we map out and deploy a corresponding system of fully integrated marketing components that educates and expertly guides prospects through their decision making. You’ll deliver the right message at the right time, all the way up to the critical moment they become your customers. No misgivings or buyer’s remorse – and you’ll never have to sell to them again.
Case Study
We helped SAE achieve a 267% sales increase over 14 months all thanks to decision-driven marketing.
“After a year on the market, SAE’s barcode-driven order selection system had generated only $350k. Rich convinced us to stop selling technology and start educating prospects in terms of business value. Then his team gave us the marketing tools to do just that. When we came up for air 14 months later, system sales had reached $9.7 million!”
— Jerry Sacks, President
Systems Application Engineering, Inc.
Our tailored services / deliverables include:
Competitive Assessment & Market Analysis
Strategy / Value Propositions / Planning
Marketing System Design / Execution
Content Marketing / Collateral
Customer / Partner Presentations
Website Development
Specialized knowledge areas
in our wheelhouse
Being steeped in a wide range of complex subject matter enables us to bring a broader base of knowledge to the table for marketing clients.
- B2B Marketing
- Branding & Identity
- Engineering & Construction
- Enterprise Business Software
- Healthcare & Wellness
- Information Technology
- Project Management
- Regulatory (Health, Safety & Environmental)
- Mergers & Acquisitions
- Process Safety Management
- Technology Integration
- User Community Support
Call today to talk about what you wish more people understood about your business, products or services.